*Do you want to know what it is?
[It] is everywhere. It is all around us. (...) You can see it when you look at your window, or when you turn on your TV, you can feel it when you go to work, (...) when you pay your taxes. (...)
No one can be told, what [this] is.You have to see it for yourself. (...)
After this, there is no turning back.
You take the blue pill: (...) you wake up in your bed and believe whatever you want to believe.
You take the red pill: you stay in Wonderland and I show you how deep the rabbit hole goes.
— Morpheus
Cheeks to Cheeks philosophy
Directly inspired by Cheek to Cheek, a song written by Irving Berlin in 1935, for the Fred Astaire/Ginger Rogers movie Top Hat, interpreted in 1956 by Ella Fitzgerald and Louis Armstrong, accompanied by the Oscar Peterson Quartet.
Cheek to Cheek means that the people enjoying the food and those making it are the same. No more top-down dynamics with a few workers in the back kitchen exploited, for the majority in the front to enjoy. As a radical act of love for the people around us, for the people growing our food, for the food we eat, for our cities, and our diverse cultural heritage. By becoming consumer-maker, we reclaim the joy and pride of coming together to cook delicious local food, free of pesticides, while cultivating unconditional friendships. And cooking serving as the Trojan horse of how we are about to reshape, from now on, all aspects of society.
Like a maker space, we can do everything DIY.
Like a ceramic studio, we all contribute in maintaining the space in order for everyone to use it.
Like a (future!) cooperative, it is based on collective ownership and governance, and profits are reinvested internally.
Like a climbing gym, the affordable prices enable access to the space and the equipment, without time pressure.
Like a park, it is about slowing down, contemplating and getting curious or bored if we want it.
Like the neighbourhood bakery, strangers become familiar faces, leading to genuine conversations and friendships we enjoy spontaneously bumping into.
Like a village, we pay attention to each other and the collective dynamics, while respect each other's boundaries.
Like with people we care about, we are curious about each other, supportive and open minded.